Forecasting
Churn Pressure Index
A ranked index that blends support load, sentiment cues, and usage drops.
Overview
The index is deliberately conservative: it prefers false positives over silent misses. Each score links to evidence rows your team can challenge in a workshop, not a black box.
5–7 weeks · Remote-first · from SGD 14,200
Rina Kwek
Data strategist with background in operational research for logistics platforms.
Included capabilities
- Evidence drawer per account
- Manual weight tuning workshop
- Segment-specific baselines
- Slack digest with muted tone (no alarms)
- Quarterly recalibration sprint
- Documentation of every input field
Outcomes teams track
- Prioritized weekly call lists with rationale attached
- Shared language between support and account leads
- Audit-friendly record of weight changes
Experience notes
The evidence drawer made skeptical sales managers willing to glance at the index — small win, huge culturally.
Client in logistics tech — ranking felt conservative but matched our gut on the top ten accounts.
Questions
Is this a guarantee against churn?
No. It is an operational prioritization aid. Outcomes depend on how your team acts on the ranked list.
Sentiment sources?
We only wire sources you approve — surveys, tagged tickets, or executive notes — never covert scraping.
What if weights feel wrong?
We expect two calibration workshops; pushing past four usually means upstream data quality work is needed.